The Lab

Presented by Lorenzo Maldonado
Founder & CEO of ATOM

A weekly live session for independent artists on marketing, monetization, and branding. Led by Lorenzo, founder of ATOM — his strategies have driven over 100 million streams.

Sign Up - $49/Mo

What we cover:

Paid Marketing That Works

How to run ads and campaigns built around your actual sound and audience, without breaking the bank or sacrificing your authenticity

Monetization & Royalties

The business side most artists never get taught: publishing, royalties, and leveraging digital streams into real life income and opportunities

Branding & Positioning

How to present yourself as an artist and professional in the industry so fans, playlists, and press actually take you seriously